About EndOverPay

Our Story

Hi, I am Akash Thakkar — a marketing professional with over 18 years of experience and the founder of EndOverPay.

Over the course of my career, I have worked with some of India's most recognised companies — Vodafone, Spice Digital and OnMobile Pvt Ltd. Across these roles, I sat on the brand side of marketing, watching how companies designed promotions, discount campaigns and affiliate programs from the inside. I understood exactly how these deals were created — and more importantly, how they were distributed.

After 18 years in the industry, I noticed something that genuinely bothered me. Brands were spending millions on promotions and discount campaigns — but the people those campaigns were designed for, everyday shoppers, were rarely getting the benefit. The coupon codes would expire without notice. They would be listed on aggregator sites months after they stopped working. Shoppers would spend 30 minutes trying code after code, only to give up and pay full price.

I spoke to friends, family and colleagues about it. Every single one of them had the exact same frustration. They were all spending more time hunting for working coupons than actually shopping. And as someone who had spent nearly two decades understanding how digital marketing and affiliate programs actually work, I knew this problem was completely solvable.

So in April 2026, I decided to fix it. That is how EndOverPay was born.

Who We Are

EndOverPay was founded by Akash Thakkar, a marketing professional with 18+ years of experience working with leading companies including Vodafone, Spice Digital and OnMobile Pvt Ltd. That background gives us a unique advantage — we understand how brands design their promotions, which means we know exactly where to find genuine deals and how to verify them properly.

We are a lean, focused team. No automated scrapers. No bots pulling codes from other websites. Every coupon on EndOverPay is sourced and verified by real people who understand affiliate marketing from the inside.

We are based in Ahmedabad, India, and we cover both Indian stores — Myntra, Flipkart, Swiggy, Nykaa and more — as well as global brands. Our goal is to be the most trusted coupon platform for Indian shoppers, and the most reliable one for anyone shopping online worldwide.

How We Find & Verify Coupons

Our coupon discovery process is built around accuracy, not volume. Here is how it works:

1. 1

   Source

   We monitor official store newsletters, affiliate networks, brand social media accounts and user submissions to find new deals as soon as they go live. Our marketing background means we know exactly where brands publish their best offers.

2. 2

   Verify

   Every coupon code is manually tested at checkout to confirm it applies the correct discount. We check minimum order requirements, eligible product categories and expiry dates.

3. 3

   Publish

   Only verified, working coupons are published. Each listing clearly shows the discount amount, expiry date, usage count and verification status.

4. 4

   Monitor & Remove

   We track coupon performance daily. Expired or non-working codes are removed within 24 hours of detection.

Our Core Values

Our Vision

I started EndOverPay with a clear vision — to build the most trusted coupon platform in India.

Not the biggest. Not the one with the most codes. The most trusted. The one where every deal you click actually works.

As we grow, we will expand our store coverage, add more categories, build a community of deal hunters and create tools that automatically alert you when a working deal goes live for stores you love. My 18 years of marketing experience gives me a clear roadmap for how to build something that genuinely serves shoppers — and I am committed to doing exactly that.

Why Choose EndOverPay?